Regardless of how the market changes in 2018, diversified development is an eternal topic facing commercial display enterprises. Enterprises need to get rid of the passive situation of technology and product simplification, adapt to the diversification of market demands, and transform toward the diversified and comprehensive display service providers.
DLP splicing facing with the fast growing competitors
Compared to DLP splicing, LCD splicing has a relatively low costs, which is a competitiveness that cannot be ignored in the market; while the small spacing LED has a competitive advantage in the aspect of display. Small spacing LED products can not only achieve seamless mosaic, but also have strong color performance and high brightness, which is impossible to achieve with DLP splicing and LCD splicing. In the past two years, small spacing LED products have become popular in the high-end large-screen, and have even been put into cinemas as movie screens. The display media used in the “ice screen” of “Beijing eight minutes” at the closing ceremony of Pyeongchang Winter Olympics is LED instead of OLED or LCD, since only the high brightness of LED can guarantee the viewing effect of tens of thousands of people at the scene.
Faced with such a fiercely competitive market, DLP splicing products have taken measure to use laser as their new light source and have significantly increased the brightness of products in order to increase their competitive advantage, but the effect is still not satisfactory. In 2018, single DLP splicing enterprises may gradually be eliminated by the market if they are not oriented towards diversified transformation development.
Smart Commercial Display “Human-Screen Interaction”
In addition to office conference, the Intelligent Interactive Whiteboard can also be used in different industries such as education training, commercial demonstration and telemedicine. Since 2017, various brands that engage in research and design of intelligent interactive products have been springing up with the amazing market performance, and its 2018 development can be expected.
With the continuous upgrading R&D technology of commercial display industry, intelligent lifting and miniaturization are the future trend of digital signage. The technology of combination of digital signage with artificial intelligence and small spacing LED provides development ideas for major commercial display enterprises and opportunities to seize the market.